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What Is Data-Centric Zero Trust?


Definition:  Data-centric zero trust is a security approach that applies Zero Trust principles directly to data by enforcing protection at the data layer itself — regardless of where the data is stored, shared, or used.
Unlike network- or identity-centric Zero Trust models, data-centric zero trust ensures sensitive information remains protected even after it leaves trusted systems and environments.

Why Data-Centric Zero Trust Exists

Zero Trust was created to address a perimeterless world.
But most Zero Trust implementations stop at the network or identity layer.


Modern data:

Moves freely across SaaS, cloud, endpoints, and third parties

is copied, shared, and transformed continuously

Is consumed by AI systems that operate outside traditional trust boundaries

Once data leaves the network or application boundary, traditional Zero Trust controls no longer apply.

Data-centric zero trust exists to close that gap.

What Data-Centric Zero Trust Solves

Data-centric zero trust enables organizations to:

Enforce Zero Trust controls that persist beyond networks and identities

Protect sensitive data during sharing, collaboration, and third-party acces

Prevent data exposure when files are copied or moved

Maintain protection when data enters AI workflows

Reduce reliance on implicit trust in users, devices, or applications

Trust is never assumed — and protection never drops.

What Most Organizations Get Wrong About Zero Trust

Many Zero Trust strategies fail because they equate Zero Trust with access control.

Common misconceptions include:

ZTNA is Zero Trust
ZTNA controls access to applications, not data.

IAM enforces Zero Trust 
Identity controls do not persist once data is accessed.

Revoking access removes risk
Data can still exist in copies, exports, or AI systems.

Zero Trust at the network or identity layer does not protect data once it is in motion.

ZTNA: Secures access paths, not the data itself

IAM: Controls who can log in, not how data is used.

DLP: Focused on exfiltration, not persistent protection

DSPM: Identifies risk but does not enforce controls

IRM/DRM: Breaks when data leaves the application

Data-Centric Zero Trust
vs Common Approaches

Data-centric zero trust enforces protection within the data, not around it.

How Confidencial Defines
Data-Centric Zero Trust

Selective, object-level encryption

Protection that does not depend on network location or application context

Policy enforcement that travels with the data

Auditable access and usage at a granular level

Confidencial defines data-centric zero trust as embedding enforceable, cryptographic protection directly into sensitive data so Zero Trust controls persist across systems, users, and workflows — including AI.

This approach enables:

Zero Trust becomes a property of the data, not the environment.

Why Data-Centric Zero Trust Matters for AI

AI systems dissolve traditional trust boundaries.​

Data is:

Ingested

Transformed

Embedded

Reused

Identity-based Zero Trust does not apply one data is processed by AI

With data-centric zero trust:

Sensitive data remains protected before AI ingestion

Protection persists across RAG pipelines and vector databases

AI systems can operate on non-sensitive context

Organizations reduce irreversible exposure

Engineered for control. Architected for precision.

AI adoption without data-centric zero trust is not Zero Trust at all.

Where Data-Centric Zero Trust is Applied

Data-centric zero trust is required wherever sensitive data must remain protected beyond initial access:

Unstructured documents shared internally or externally

Collaboration platforms and SaaS applications

Third-party data exchange

AI training, fine-tuning, and inference

Hybrid and multi-cloud environments

Frequently Asked Questions

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Ready to Squeeze the Value Out of Your Data?

Don’t just discover or control your data, protect it. Confidencial makes it easy to secure sensitive information without slowing down business innovation.

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